BWT and ALPINE F1 team combine forces in stra­tegic part­ner­ship aimed at susta­ina­bi­lity drive

Demon­stra­ting our unwa­ve­ring commit­ment to susta­ina­bi­lity and inno­va­tion, vibrant PINK is gearing up again in 2024. Toge­ther with the BWT Alpine F1 Team we are leaving our mark not only on the tracks but in every stra­tegic deci­sion we make.

The recent Car Launch Event in London was a spec­ta­cular show­case, unve­iling the brand-​new BWT Alpine A524 Formula 1 race cars. This presen­ta­tion show­cased a capti­va­ting fusion of Alpine blue, bold BWT logos, and our signa­ture color PINK, giving our racing cars a distinc­tive character. What’s even more thril­ling is that in 8 selected races of the 2024 Formula 1 season, both of our drivers will hit the tracks in PINK-​liveried cars. This embo­dies BWT’s vision to “Change the World – sip by sip” and goes beyond, illu­stra­ting how inno­va­tion can drive posi­tive change, both on and off the track. Because PINK is more than a color. PINK is an atti­tude.

“I think it defi­ni­tely brought light to the mission and obvio­usly the car is seen around the world, the pink is very attrac­tive to the eye and every­body is trying to learn more about this part­ner­ship and under­stand exactly what we are after. So, I think it is a posi­tive change inter­nally inside the whole team, but also with the message that we share at all the races around the world we go to,“ says Pierre Gasly.

BWT has been provi­ding inva­lu­able support in the world of sports. We have installed water bars in the paddocks, offe­ring the entire BWT Alpine F1 team, along with its drivers Pierre Gasyl and Esteban Ocon, the best BWT mine­ra­lized water. Utili­zing globally patented tech­no­lo­gies that mine­ra­lize local water and enrich it with valu­able mine­rals and trace elements such as magne­sium, zinc, and sili­cate, BWT ensures the highest quality of water. This not only elimi­nates the need for single-​use plastic or glass bottles but also reduces both CO2 emis­sions and plastic waste. By doing so, BWT is making a splash, guaran­te­eing that everyone can enjoy the bene­fits of the PINK life­style.

“Anyone that comes by our hospi­ta­lity or our team can see the small actions with great impact we're doing and by redu­cing our plastic usage and it goes to our fans follo­wing us around the world through social media, through talks that we have like today and more events that we are doing at some race­tracks as well,” says Esteban Ocon.

Once again, BWT posi­tions our planet's valu­able reso­urce – WATER – in pole posi­tion and remains stead­fast in its commit­ment to the fight for change.

About Alpine F1 Team

Alpine F1 Team competes in the FIA Formula One World Cham­pion­ship with Grand Prix winner Esteban Ocon and two-​time World Cham­pion Fernando Alonso. Led by Laurent Rossi, the team won the Hunga­rian Grand Prix in its first year of compe­ti­tion in 2021 and scored a podium finish at the Qatar Grand Prix to finish fifth in the Construc­tors' Cham­pion­ship. Alpine is the French sports car brand founded in 1955 by Jean Rédélé and is today Renault Group’s dedi­cated brand for inno­va­tive, authentic and exclu­sive sports cars. An enlarged Busi­ness Unit allows Alpine to benefit from the heri­tage and exper­tise of its historic Dieppe plant as well as the engi­ne­ering exper­tise of the Alpine F1 Team, Alpine Racing and Alpine Cars.

About BWT

The Best Water Tech­no­logy Group is Europe’s leading water tech­no­logy company with a staff of more than 5,500, working on inno­va­tive, economic and ecolo­gi­cally friendly water treat­ment tech­no­lo­gies to provide private house­holds, indu­stry, commerce, hotels and muni­ci­pa­li­ties with the safest, heal­thiest and most hygienic water possible for their day-​to-day needs. BWT provides modern water treat­ment systems and services for drin­king water, process water, pool water and, espe­cially, WFI – water for injec­tion for the phar­ma­ceu­tical and biotech indu­stry. The company’s rese­arch and deve­lop­ment staff works on new techniques and mate­rials using cutting-​edge methods to develop econo­mical and ecolo­gi­cally friendly products. Employees work parti­cu­larly hard to create products which use fewer reso­urces and less energy, thereby redu­cing CO2 emis­sions.

Susta­ina­bi­lity is in BWT’s DNA, and every BWT product contri­butes to the conse­rva­tion of our most valu­able reso­urce, water. BWT’s Claim – For You and Planet Blue – is today more rele­vant than ever before, given the chal­lenges our society faces worl­dwide today.  With its unique and patented water treat­ment tech­no­lo­gies, BWT contri­butes every day to “Change the World – sip by sip” – not only through the creation of “Bottle Free Zones” but also with its worl­dwide leading know how in the deve­lop­ment and produc­tion of high-​performance membranes for the fuel cell – the energy converter of the 21^st century.